Bulgaria’s domestic consumer electronics devices market, defined as including computing devices, mobile handsets and video audio and gaming products, was estimated to be worth around US$1.1bn in 2008. Despite the slower growth in consumer spending forecast for 2009 and 2010, demand is projected to increase at a compound annual growth rate (CAGR) of 10.5% to US$5.9bn by 2013, driven by the growing popularity of notebook computers, and of digital TV sets, and by rising incomes following EU accession in 2007.
Computer hardware accounted for around 42% of Bulgarian consumer electronics spending in 2008 and will continue to be the largest product segment. BMI forecasts Bulgarian domestic market computer sales (including notebooks and accessories) of US$400mn in 2009, up from US$350mn in 2008. Computer hardware CAGR for the 2008-2013 period is forecast at about 13%, driven by sales of notebooks and netbooks.
AV devices accounted for around 33% of Bulgarian consumer electronics spending in 2008. Growth drivers will include LCD and plasma TV sets, portable media devices, and Blu-ray format DVD players, with a CAGR of nearly 4% is projected for 2008-2013, against a background of the country’s move towards digital TV services.
Mobile handset sales accounted for around 24% of Bulgarian consumer electronics spending in 2008. Bulgarian market handset revenues are expected to grow at a CAGR of 8.5% to US$347mn in 2013, as mobile subscriber penetration reaches 165%. Sales will be dominated by the replacement market, with steadily growing demand for 3G handsets.
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